BUSINESS · ECOMMERCE
African grocery e-commerce, wholesale and recipe platform built for the UAE diaspora market.
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African grocery shoppers in the UAE diaspora market have no single place to buy home-country staples at fair prices, in wholesale quantities, alongside the recipes that use them.
A three-app platform — a Next.js customer storefront, a Next.js admin dashboard, and a Fastify REST API — built on Prisma and Postgres with 26 feature modules covering everything from auth to a dynamic page-builder CMS, so the storefront's content can change without a redeploy.
Retail and wholesale grocery ordering in one catalog.
Recipes link straight to the ingredients needed to cook them.
Admins reshape storefront pages through a CMS, no code or redeploy needed.